Visitlizer – Understand who visits and why they return

Visitlizer is a survey tool designed specifically for visitor attractions: museums, exhibitions, experience centers, visitor centers, and cultural sites. It produces reliable data about visitors, their experiences, and the impact of their visit – easily, digitally, and in near real-time.

Economic Impact

How much does a visitor spend during their trip?

  • spending at the destination (tickets, cafes, shopping, etc.)
  • estimated total expenditure of visitors in the destination area

Environmental Impact of Mobility

What is the carbon footprint of the visitors’ travel (journey)?

  • emissions from travel chains are determined using Salmi’s proprietary carbon footprint methodology
  • precise CO2e calculation for mobility

Social Impact

How does the attraction affect the locality and its residents?

  • experiences of locals and the community impacts of the attraction
  • standardized measurement set (in collaboration with cities and the STF program)

Visitor Profiles

Who are the attraction’s visitors?

  • demographics
  • travel motives
  • segmentation

Visitor Experience

What kind of experience did the visitor have?

  • satisfaction metrics
  • willingness to recommend
  • open feedback

Other Information

What type of unique data does this specific attraction require?

  • tailored additional questions.
  • attraction-specific details